Calling
Communication
Confidence
Influence
Relationship with God
September 17, 2024

Ep 149: Insights from a Master Communicator—Erwin McManus

Contributor
David Ashcraft
David Ashcraft
President and CEO
|
Global Leadership Network
Whitney Putnam
Whitney Putnam
Vice President of Marketing
|
Global Leadership Network
Erwin McManus
Erwin McManus
Author, Futurist, Founder
|
Mosaic, Los Angeles

Have you ever wished you could learn from someone at the absolute top of their craft? In this episode of the Global Leadership Podcast, you get to listen in as GLN President and CEO David Ashcraft speaks with author, entrepreneur, and master communicator Erwin McManus about his concept of seven frequencies of communication. If you are curious about how communicating—both speaking and listening—can be used to remove barriers from your life and unlock hidden potential in others, we invite you to join us for this powerful and engaging conversation.

SUMMARY

Have you ever wished you could learn from someone at the absolute top of their craft? In this episode of the Global Leadership Podcast, you get to listen in as GLN President and CEO David Ashcraft speaks with author, entrepreneur, and master communicator Erwin McManus about his concept of seven frequencies of communication. If you are curious about how communicating—both speaking and listening—can be used to remove barriers from your life and unlock hidden potential in others, we invite you to join us for this powerful and engaging conversation.

IN THIS EPISODE:

  • What was Erwin’s journey into like?

  • How did Erwin develop his skill for communicating?

  • How did the idea of the “Seven Frequencies of Communication” develop?

  • Where does someone’s communication frequency come from?

  • What does Erwin wish pastors would do differently?

  • Who should read his book?

LISTEN

Apple Podcasts | Spotify | YouTube

STANDOUTS AND TAKEAWAYS

  • You can outperform your own limitations by building into others who are more gifted.

  • Thinking—uniquely and deeply—can be a powerful expression of leadership.

  • If you wake up each day with a sense of intention, that makes you rare. If you have any level of passion, it separates you from everyone else.

  • The frequency at which you communicate will overpower the information you are trying share.

  • A “shadow frequency” emerges when you are trying to communicate in order to get something from someone, rather than to give them something.

  • Be authentic—don’t be afraid to bring your true self into the room.

  • Though you may have a core frequency that is natural to you, all the other frequencies are in you as well. Effective communicators usually use 2-3 different ones.

  • The frequencies work on the interpersonal level as well, not just for public speaking.

  • There is tremendous power in learning to listen. You can learn to hear the frequencies of the listeners in a room.

  • If you can learn to communicate effectively, whether at work or at home, you can remove every potential ceiling from your life, and also learn to unlock the potential in others.

LINKS MENTIONED

Communication
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July 8, 2025

Ep 182: Dr. James Hewitt on High Performance for Cognitive Work

In this conversation with GLN President and CEO David Ashcraft, James shares the connection between knowledge work and high-performance activities like professional cycling and Formula 1 racing, and some simple steps that we can take to meet the demands of leadership.

Leading Others
Communication
,
July 4, 2025

Ep 181: GLN President and CEO David Ashcraft Vision

In this episode, GLN VP of Marketing Whitney Putnam asks President and CEO David Ashcraft to share what he’s learned about vision from his decades of leading.

Leading Others
Calling
,
Execution
,
Productivity
,
June 20, 2025

Ep 179: Les McKeown on Making Success “Predictable” (Pt. 2)

In this second part of a two-part episode, GLN President and CEO David Ashcraft continues his conversation with author and consultant Les McKeown on the lifecycle stages of organizations, and the different ways leaders can respond in order to meet the unique challenges of each stage.

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