Communication
July 4, 2025

Ep 181: GLN President and CEO David Ashcraft Vision

Contributor
David Ashcraft
David Ashcraft
President and CEO
|
Global Leadership Network
Whitney Putnam
Whitney Putnam
Vice President of Marketing
|
Global Leadership Network

Developing, casting, and protecting an organization’s vision is one of the most critical functions of a leader. In this episode, GLN VP of Marketing Whitney Putnam asks President and CEO David Ashcraft to share what he’s learned about vision from his decades of leading. As always, you’ll find David’s insights to be practical, concise, and very clear. We hope you enjoy these tips on how to effectively share vision with your team.

SUMMARY

Developing, casting, and protecting an organization’s vision is one of the most critical functions of a leader. In this episode, GLN VP of Marketing Whitney Putnam asks President and CEO David Ashcraft to share what he’s learned about vision from his decades of leading. As always, you’ll find David’s insights to be practical, concise, and very clear. We hope you enjoy these tips on how to effectively share vision with your team.

IN THIS EPISODE

0:00 Intro

02:30 How did David learn the importance of constantly casting vision?

04:00 The importance of keeping vision simple.

05:00 How would David coach someone to simplify their vision?

07:00 How do you balance clarity on your vision and being open to input from others?

08:30 What does David do personally to get clarity on the vision?

13:30 Outro

LISTEN

Apple Podcasts | Spotify | YouTube

STANDOUTS AND TAKEAWAYS

  • Vision just means that you know where you are going and how you will get there.

  • If you can’t clearly understand or explain something yourself, you can’t expect other people to be able to communicate it either.

  • People will lose interest in hearing your vision if it is longer than 3 or 4 sentences.

  • Though the vision can be developed with others, it is the leader’s primary job to protect the vision.

  • Having a clear vision actually frees people up to do good work.

  • When crafting a vision, in addition to saying, “Here’s where we are going,” the leader also needs to be clear on, “and here’s how we are going to get there.” (Meaning our values and behaviors.)

  • For a leader, repeating the vision constantly may feel old, but it is necessary for the organization.

LINKS MENTIONED

Set Clear Direction
,
Collaboration
,
Clarity
,
October 7, 2026

Ep 221: Is Your Team Confused—or Just Unclear?

In this episode, Whitney Putnam talks with Global Leadership Network President and CEO David Ashcraft about a leader’s responsibility to create direction people can understand, remember and act on. David explains why leaders often need to repeat the vision more than they think, why collaboration and candor can sharpen direction, and how unclear communication from senior leaders can unintentionally send teams running in the wrong direction. He also shares a simple practice his teams use to distinguish between processing an idea and actually making a decision.

Leading with Clarity
Culture
,
Listen with Care
,
Curiosity
,
September 23, 2026

Ep 220: Earn the Right to Demand Excellence

In this episode, TIAA President and CEO Thasunda Brown Duckett shares practical ways leaders can get closer to their people, uncover perspectives they might otherwise miss, and create a culture where honest feedback and high expectations can coexist. Thasunda explains why leaders need to “get proximate,” how she uses small-group conversations to hear directly from employees throughout the organization, and why asking for the “counter-narrative” can improve decision-making. She also explores how vulnerability creates permission for others to bring more of themselves to work, why job titles shouldn’t limit someone’s contribution, and how leaders can guide people through the uncertainty created by AI.

Cultivating Relationships
Communication
,
Conflict Management
,
Culture
,
June 3, 2026

Ep 209: Communication, Candor and Trust

In this episode, Whitney Putnam and GLN President and CEO David Ashcraft talk about one of the most common leadership challenges: how to communicate with clarity, candor and care when the stakes are high. They unpack a real moment from a recent GLN all-staff meeting, where a public challenge created tension, required follow-up and ultimately helped sharpen strategy. Whitney and David explore why leaders often think they are being clear when others are hearing something different, how trust makes hard conversations possible, and why “keeping short accounts” can prevent tension from becoming toxic.

Leading Organizations
Leading Others

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